This model lost her head over her fabulous bag she was so happy with it!
If shoes are punctuation points encasing a part of the body, then a handbag is its extender as the body transitions from arm to hand to bag. The handbag, or pocketbook as it’s also been called, has many roles to play, including 1) to hold stuff; 2) to catch the eye of anyone design-savvy enough to know something cool when they see it and initiate conversation with said individual; 3) to complement and accentuate the rest of the fashion ensemble, thereby further advancing item 2; 4) to express one’s individuality and taste; and 5) to hold stuff. So, given how tightly the identity of person and bag are interwoven, what fashion object lends itself more naturally to the concept of mass customization than the pocketbook?
Laudi Vidni clearly realizes the insightfulness of our viewpoint, since they’re a web-based company that offers buyers the opportunity to personalize their handbags by selecting styles, materials, colors, ornaments and other details from an array of interactive menus. Their flash configurator is among the most visually and functionally sophisticated we’ve seen for ecommerce sites and is almost worth a visit for that reason alone.
Interestingly, this approach to handbag design is in some ways directly opposed to the counter-trend of creating value by elevating a mass produced item to cult status. The folks who put out the high-end Prada, Louis Vuitton and Hermes bags are continually searching for a singular, iconic item (like the Kelly bag) which they hope will be acquired by large numbers of people; Laudi Vidni facilitates the production of an almost limitless number of different bags each of which, ideally, would be acquired by just one individual. We see no reason why both approaches can’t remain viable in the marketplace for the foreseeable future, which makes this an excellent time to be alive and in the hunt for a handbag.
By the way, if you’re wondering about this company’s unusual sounding name, here’s a clue: think ANAGRAM. Now do you get it? Ahhhhhh, yessssss…of course!
References:
Laudi Vidni website
Laudi Vidni configurator
Many things like gold hand made bag will never go out of fashion.
The purchases I make are entirely based on these acrtiels.