Resources

Henry Ford, move over – the era of mass production has come to a close! Personalization is the name of the game now. People want a role in shaping the physical world around them to suit their individual needs, tastes and resources; to satisfy that goal they're looking for works of art and design that are reconfigurable, interactive and scalable. This blog explores how creatives are responding to the quest for customization, as well as the impact customization is having on the creative disciplines themselves.