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Ze O Ze: Interchangeable Footwear System

A classic shoe model with an innovative twist: interchangeable heels and backs.

The simple black dress, the classic white-T, the uniform leather purse – they all complement your wardrobe like peanut butter does to jelly.  Ladies love them for their stylish functionality, and because literally they match everything they own. Unfortunately, what most ladies don’t possess is an all-encompassing pair of shoes that transcends every style and outfit that their wardrobes can generate. Hence the miles of shoe racks that clog their closets and destroy dreams of early retirement.

Heels will dress up an outfit, while flats dresses one down. If you’re not sure which way to go, you can always wear one of each!

With all of its adjustable parts, ze o ze, is really five pairs of shoes in one simple, yet evolving stylistic spectrum.

Until maybe now, that is. Thanks to young and aspiring industrial designer, Daniela Bekerman, ladies can finally say au revoir to the non-matching shoe blues. The young designer (and recent graduate of The Bezalel Academy of Art and Design) hailing from Jerusalem has designed ze o ze, a modular shoe system that  comes with adjustable parts, including a heel, so that wearers can adjust the style and height of the shoes according to the look they are trying to achieve.  Simply add on a heel to dress up an outfit, or wear the shoes as flats for a more comfortable and practical look. Change colors, look and style as the occasion dictates.

Quick, into a nearby phone booth – look, it’s Working Woman! No, it’s Party Girl! No, it’s the ze o ze modular shoe system!

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Reconfigurable Jewelry

This is the first of several posts we’ll be doing over the next few weeks to highlight some of the customizable product designs we’ve assembled at the A.R.T. | Module R popup shop, now running at 400 Atlantic Avenue, Brooklyn, New York.

Jewelry is among the most intimate of wearable objects, often placed directly against the skin and in some cases actually piercing it. What better article, then, to endow with the properties of co-creativity than jewelry, the ornament of the self? Indeed, one of the principal attractions of co-creative, participatory design is that the interaction between user and object bonds the two in a more direct way than is the case with things acquired in a fully formed state. That’s only natural where there develops a feeling of co-ownership, a sense that the user played some part in the conception of the object. With its small scale and simplicity of function, jewelry would seem to particularly well suited to  formal manipulation by the non-expert. (Not to mention the fact that reconfigurable design gives the user a lot more bang for the buck as well as flexibility when it comes to accessorizing different outfits.)

Brandon Perhacs: Stix+Stones

Designed by Brandon Perhacs, Stix+Stones is a line of jewelry that gives the wearer the ability to create a diverse array of sculptural compositions using the two fundamental geometries of sphere and rod. The innovative design potential of Stix+Stones is hidden inside the hand-brushed stainless steel rods, or “stix”, which contain invisible magnetic stops positioned at precise intervals along their length. The magnetized design allows the user to play freely with the components, while at the same time ensuring that the parts array themselves in an elegantly symmetrical manner.

The full necklace cord comes with six brushed stainless steel stix of assorted lengths, and six magnetic spheres of silver and black nickel. The length of the cord is 16″ long. Custom lengths are available upon request for an additional charge.
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Hila Rawet Karni: Industrial Jewelry

Hila Rawet Karni is a jewelry designer whose works have been featured throughout the world, from Tokyo and Design Basel in Miami to Tel Aviv, Milan, and London. Combining her background in industrial design, her knowledge of origami, and her impeccable fashion sense, Hila incorporates unusual materials to create unique, wearable pieces. Her Kishut collection is notable in utilizing a single module rendered in an industrial material, in different colors and with assorted connection hardware to form an unlimited number of necklace, earring and brooch designs.

Naturally, we find the idea of conjoining the somewhat oxymoronic terms “industrial” and “jewelry” very appealing, since it aligns with our own ideas about “industrialized art.”

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A Question for Hila via Webutantes:

Q: You are an industrial designer by trade. What prompted the interest in jewelry?

Hila: “In my work, I use silicon, paper, grommets, and stainless steel. As an industrial designer, I am fascinated by the idea of taking raw materials that are not usually used for jewelry and transforming them into wearable objects. I want to create jewelry that is beautiful and luxurious and is not made out of gold and silver.

A lot of my inspiration comes from my family and my childhood. My father is an industrial designer and my grandfather was a jeweler and woodworker. I have vivid memories of looking through albums of my grandfather’s works, and going through his origami books, trying to create the designs myself. Those experiences stuck with me, and influence my work.”

Hila’s pieces were featured in the recent exhibition “Technocraft,” curated by Yves Behar and held at the Yerba Buena Arts Center in San Francisco.

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OHptions Modular Earrings by Ciclus

Ciclus is a design studio in Barcelona, Spain whose philosophy is grounded in the principles of sustainability, namely, to “reduce, reuse, and recycle.” Their fashion portfolio includes a design for modular earrings called OHptions (not sure where the unique spelling is coming from, but we get it). The components are made from recycled paper and silver. With a detachable circular disk ornaments and removable chains, the earrings can be configured in a variety of arrangements and graphic patterns. The interchangeability of the disks, of course, solves the age-old problem of color coordinating one’s apparel: rather than having to set aside a piece because it does not “go” with the current color scheme, one need only change the details of the piece, and then go.

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Laudi Vidni: Customizable Handbags

This model lost her head over her fabulous bag she was so happy with it!

If shoes are punctuation points encasing a part of the body, then a handbag is its extender as the body transitions from arm to hand to bag. The handbag, or pocketbook as it’s also been called, has many roles to play, including 1) to hold stuff; 2) to catch the eye of anyone design-savvy enough to know something cool when they see it and initiate conversation with said individual; 3) to complement and accentuate the rest of the fashion ensemble, thereby further advancing item 2; 4) to express one’s individuality and taste; and 5) to hold stuff. So, given how tightly the identity of person and bag are interwoven, what fashion object lends itself more naturally to the concept of mass customization than the pocketbook?

Laudi Vidni clearly realizes the insightfulness of our viewpoint, since they’re a web-based company that offers buyers the opportunity to personalize their handbags by selecting styles, materials, colors, ornaments and other details from an array of interactive menus. Their flash configurator is among the most visually and functionally sophisticated we’ve seen for ecommerce sites and is almost worth a visit for that reason alone.

Interestingly, this approach to handbag design is in some ways directly opposed to the counter-trend of creating value by elevating a mass produced item to cult status. The folks who put out the high-end Prada, Louis Vuitton and Hermes bags are continually searching for a singular, iconic item (like the Kelly bag) which they hope will be acquired by large numbers of people; Laudi Vidni facilitates the production of an almost limitless number of different bags each of which, ideally, would be acquired by just one individual. We see no reason why both approaches can’t remain viable in the marketplace for the foreseeable future, which makes this an excellent time to be alive and in the hunt for a handbag.

By the way, if you’re wondering about this company’s unusual sounding name, here’s a clue: think ANAGRAM. Now do you get it? Ahhhhhh, yessssss…of course!

References:
Laudi Vidni website
Laudi Vidni configurator

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Blank Label: Bespoke Tailoring

The story of Blank Label is a reminder that the power of the traditional press hasn’t entirely disappeared, despite the gradual disintegration of the industry’s historic business models. This start-up venture in customizable men’s dress shirts recently received a pretty glowing review in The New York Times. As a result of the avalanche of customers that ensued from the article, the fledgling company (launched with about $10K in seed money if you can believe it) is running fast to keep up with the new orders.

The first step in the customization process on the Blank Label website. This software is an example of a ‘configurator’, which is the principal digital tool used to guide the customer through the design process.

The article also touched on a number of themes associated with mass customization and co-creation, of which Blank Label is a classic – if we may use this term – example in action. Bespoke tailoring used to be the exclusive province of the affluent; now pretty much any person of male persuasion who can afford the shirt on their backs can tailor them to their specifications. Colors, sizing, details are all customizable via easy-to-use software on the company’s website. The price? Less than the cost of ready-made items in many department stores. It’s that democratization of the marketplace thing all over again. Holy shi(r)t!

Company website:
www.blank-label.com

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